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Objective - We have been retained by Appleby since May 2006 to position them as the leading offshore law firm.
Strategy - We work across media in the UK, US and Far East markets, focusing on Appleby's positioning in the core areas of funds, capital markets, insurance, litigation and insolvency. This delivers high value coverage in carefully targeted publications in each of the key jurisdictions.
Results - The firm is now clearly identified as the market leader among the global "Offshore Magic Circle" of law firms ranked by both The Lawyer and Legal Business in the UK and American Lawyer in the US. The firm's partners frequently comment or write on key offshore issues in national and international press and specialist trade publications, whilst Group Chairman Peter Bubenzer, is widely acknowledged as a leading commentator on both Appleby's market positioning, on specific legal and regulatory issues and developments in the offshore sector.
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