PR is a tool for winning and retaining business, primarily aimed at influencing current and prospective clients. Any PR strategy must be designed and coordinated to ensure that consistent and coherent messages are communicated regularly to opinion formers in target markets and are linked to measurable business objectives.

Our approach is highly proactive. We constantly seek to create opportunities, researching ideas, themes and issues that deliver coverage and position clients in the media that influences their target audiences.

Media relations
Building strong and productive relationships with leading opinion formers in business and financial markets is a key ingredient in any corporate communications programme.

Our experience across numerous market sectors means that we have developed strong relationships with key journalists and editors in the international, national, regional, trade, sector and consumer press and broadcast media. Operating across both business to business and business to consumer markets, these effective working relationships ensure that the right messages are placed with the right media at the right time.

Issues management and thought leadership
Whilst an organic media relations campaign is a key component of any PR programme, we believe that highly competitive markets demand a more sophisticated method of differentiation. By exploiting key market or industry focused issues, clients can promote their intellectual capital among key stakeholders, influencers, clients and markets. This impacts positively on the whole range of marketing and communications activities including publications, direct marketing, advertising, seminars, conferences, internet development and online marketing.

Services
As part of the broader communications mix, our services also include:

▪ External & internal communications
▪ Business to business marketing and client development consultancy
▪ Sponsorship and event management
▪ Interview, presentation and media training
▪ Design & print management
▪ Web design and on-line marketing campaigns

We believe our services provide the best balance of communications skills for our clients. We do not try to offer a "one stop shop" nor do we extend into areas where we cannot directly control the quality of service and delivery.